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JOA's Diary

Norheimsund, and a summer of festivals

July 8, 2026

It's been a while since I wrote to you :( But here I am!! A lot has happened since last time. I released a new song called "Ghost of Us", and I've been playing festivals.

The rest of this letter is for JOA's Diary readers.

No spam. Just JOA.

Wednesday 8th of July

It's been a while since I wrote to you :( But here I am!! A lot has happened since last time. I released a new song called "Ghost of Us", and I've been playing festivals.

I love being in the studio writing music, but there's something special about playing live. Last week I played a festival in Norheimsund. It's a small festival in an even smaller town, and I didn't expect anyone to know my songs. But on the very first song, "Feel Sorry", there were three people in the front singing it from start to finish. Even I struggle to remember that lyric sometimes hah. And sooo many people knew "A Little Kinder".

People with backpacks walking towards the water in Norheimsund
JOA posing in the doorway of a caravan

It honestly shocks me that REAL people listen to my music and know the lyrics. I'm so used to seeing a number go up and down that it's easy to forget. That moment made me so grateful, for the people who listen, and for getting to do what I love and meet so many kind people.

Right now I'm at a little cabin in the south of Norway. I really needed to get away. Sometimes I get a little too hard on myself, and then it's difficult to be present. I love releasing music, but it can also get overwhelming. Luckily it doesn't last long. One day at the cabin, and now I'm BACK!

JOA making a peace sign at an outdoor table with her laptop at the cabin
A view over the sea and the trees from the cabin

I'm sooo excited to show you the new music I've been making, and to play more festivals. Here's where I'll be:

  • 24.07 Høllafæst, Svolvær
  • 25.07 Kubafestivalen, Svolvær
  • 25.07 Huinndagan, Alsvåg
  • 08.08 Havnafestivalen, Sandnessjøen
  • 14.08 Alta Live, Alta
  • 29.08 Rakettnatt, Tromsø
  • 14.10 Studentsamfunnet i Ås, Ås

If you're in the crowd at one of them, maybe we should have a secret little sign so I know you're from the diary? Let me think about it...

Also! I promise I'll write more often. I honestly love it, I just forget sometimes.

XOXO
JOA