JOA's Diary
Festivals in the rain and my first camera
August 2, 2026
Last week I played three festivals in Northern Norway: Høllafæst and Kubafestivalen in Svolvær, and Huinndagan in Alsvåg. It rained ALL day, EVERY day, and nobody seemed to care.
The rest of this letter is for JOA's Diary readers.
No spam. Just JOA.
Sunday 2nd of August
Dear diary gang! I have so much to tell you.
Last week I played three festivals in Northern Norway: Høllafæst and Kubafestivalen in Svolvær, and Huinndagan in Alsvåg. It rained ALL day, EVERY day, and nobody seemed to care.


I think something happens to people when they're surrounded by powerful nature. Standing under those massive mountains, everything else feels so small. The people, the houses, the cars. All tiny tiny tiny. Do you think the mountains look at us like cute little puppies living in our own little world? Or more like annoying little ants?
The week before that I went to Sweden. There's a thrift store in Sundsvall I always end up in. It's a huge house in the middle of nowhere, run by one man and his dog, two floors and a yard full of absolutely everything.
I got myself a camera (!!! my very first camera), some buttons, an old crusty watch and a cute little container. When I bought the camera, there was already a roll of film inside, and seven photos had already been taken!! I've had the film developed, so in a few days I'll get the photos in my email. I'm SO excited to see what's on them. Maybe I'll accidentally witness a murder? Or maybe it's just someone's holiday photos? I'll keep you updated.
And I have some news. I'm releasing a new song on the 21st of August! It's about regret. About hurting someone you love and feeling stupid afterwards. I've wanted to write this song for such a long time, and finally everything fell into place.
XOXO
JOA